PROJECT ONBOARDING

WELCOME TO THE MINDHATCH FAMILY!

Your single source for this project: scope, milestones, deliverables, timeline, roles, and next steps. Track progress, access files, and review decisions.

Inside: concise summary and confirmed scope, timeline with milestones/dates, contact roster, organized deliverables with file/version notes, and immediate action items for kickoff. Review and flag any issues before kickoff so we can start strong.

Spark Branding Package
Investment: $4500
Timeline: 4-6 Weeks

THE PROCESS

A Look At How We’ll Get To The Idea.

01 —

BRAND DISCOVERY

We kick off with your Brand Discovery Brief and a working session to lock in your direction, positioning, and mood.

WEEK 1

02 —

LOGO DESIGN

Initial concepts, refined through your revision rounds, until we land on the mark that aligns with the direction of your brand discovery.

WEEKS 2-3

03 —

VISUAL IDENTITY

Here we’ll explore color, type, patterns, and share visual mockups of your logo applied across the touchpoints that matter.

WEEK 4

04 —

BRAND GUIDELINES

Everything from phases 1-3 documented in a guidelines file built for you to use — or hand off — with complete confidence.

WEEKS 5-6

YOUR PACKAGE

At A Glance

A recap of exactly what's included in Spark Branding — this is the spec sheet, so nothing about your project is a mystery.

DISCOVERY

Brand Discovery Brief, brand culture, audience definition, personality + archetype

LOGO CONCEPTS

3 initial concepts, up to 2 revision rounds

LOGO FAMILY

Primary, secondary, brand mark, and logotype

COLOR SYSTEM

4–6 color brand palette with supporting narrative

TYPOGRAPHY

Primary + secondary font + accessible alternative

APPLICATIONS

2–3 visual application mockups

GUIDELINES DOC

4–6 page brand guidelines document, checked for color accessibility

FILE FORMATS

AI, EPS, PDF, PNG, JPG

WORKING TOGETHER

Here’s How We’ll Work Together

  • 1–2 business days on emails and revision notes — always direct from André, never a queue.

  • Feedback rounds happen at clearly marked checkpoints — see the schedule above.

  • André Johnson, Founder & Creative Director — the person designing is the person you talk to.

  • Concepts and drafts delivered via a shared folder link — no logins, no extra tools to learn.

SCHEDULE

Timeline & Investment

WEEK 1
Brand Discovery

WEEK 2-3
Logo Design

WEEK 4
Visual Identity

WEEKS 5-6
Brand Guidelines

50% Due At Completion

50% Deposit Due

Final Delivery

Full breakdown: 50% at kickoff, 50% at final delivery. An invoice for each milestone lands in your inbox right on schedule.

NEXT STEPS — LET’S GET YOU ON THE CALENDAR.

Grab a time for our hour-long kickoff session. Fill out your discovery form beforehand — it's the difference between a good conversation and a great one.

1. SCHEDULE YOUR KICK OFF SESSION
2. COMPLETE YOUR DISCOVERY FORM

Recommended: Complete the Discovery form before your session for the most productive conversation.