PROJECT ONBOARDING
WELCOME TO THE MINDHATCH FAMILY!
Your Package: Spark Branding
Investment: $4500
Timeline: 4-6 Weeks
THE PROCESS
A Look At What Happens Next.
01
BRAND DISCOVERY
We kick off with your Brand Discovery Brief and a working session to lock in your direction, positioning, and mood.
WEEK 1
02
LOGO DESIGN
Initial concepts, refined through your revision rounds, until we land on the mark that aligns with the direction of your brand discovery.
WEEKS 2-3
03
VISUAL IDENTITY
Color, type, patterns, and mockups — your logo applied across the touchpoints that matter.
WEEK 4
04
BRAND GUIDELINES
Everything from phases 1-3 documented in a guidelines file built for you to use — or hand off — with complete confidence.
WEEKS 5-6
YOUR PACKAGE
At A Glance
A recap of exactly what's included in Spark Branding — this is the spec sheet, so nothing about your project is a mystery.
DISCOVERY
Brand Discovery Brief, brand culture, audience definition, personality + archetype
LOGO CONCEPTS
3 initial concepts, up to 2 revision rounds
LOGO FAMILY
Primary, secondary, brand mark, and logotype
COLOR SYSTEM
4–6 color brand palette with supporting narrative
TYPOGRAPHY
Primary + secondary font + accessible alternative
APPLICATIONS
2–3 visual application mockups
GUIDELINES DOC
4–6 page brand guidelines document, checked for color accessibility
FILE FORMATS
AI, EPS, PDF, PNG, JPG
WORKING TOGETHER
Here’s How We’ll Work Together
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Momentum and Signature build in more strategy and a fuller visual system. Ask and we'll help you find the right fit.
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Yes — half up front, half at completion. No surprises.
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Up to 2 rounds, built into the process — not an upsell.
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Take the assessment, or just reply and tell us where you're at — we'll point you the right way.
SCHEDULE
Timeline & Investment
50% Deposit Due
Final Delivery
50% Due At Completion
WEEK 1
Brand Discovery
WEEK 2-3
Logo Design
WEEK 4
Visual ID
WEEKS 5-6
Brand Guidelines
Full breakdown: 50% at kickoff, 50% at final delivery. An invoice for each milestone lands in your inbox right on schedule.
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We get into the why before we touch a design file. Skip that step and you're just decorating a guess.
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You know the number today. No "let's hop on a call to talk investment" back and forth.
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Two decades in the industry, and it's all yours — no account managers standing between us.
WHY MINDHATCH CREATIVE
NEXT STEPS — LET’S GET YOU ON THE CALENDAR.
Grab a time for our hour-long kickoff session. Fill out your discovery form beforehand — it's the difference between a good conversation and a great one.
Recommended: Complete the Discovery form before your session for the most productive conversation.